Online Innovative Techniques
Innotrack
Innotrack is a recent research tool from Ipsos, designed to monitor the performance of new product launches within the first few months of entry to a market.
It is unique in that it provides both hard and soft information about your product, direct from your customers. It does not look at product sales – instead it gives you information to help you understand and influence your current and future sales curve.
With Innotrack you can...
- identify your product's strengths and weaknesses
- compare your product with competitors
- highlight any areas for improvement
- understand your customer's motivations for buying your product
- and what will motivate them to buy it again
Innotrack gives you the answers to the above questions, and to even more – quickly and cost-effectively. What's more, because you can use Innotrack within the first few months of your product appearing on the shelves, you can keep in tune with your customers early on – even when your market share is still low.
Webcruiser and Select
Webcruiser (online Panels) and Select (offline Panels) are omnibus-style surveys, which run every month. Both offer you the benefits of an omnibus - cost-savings, large sample size, reliable data - and more.
The key benefit to you is that all respondents are drawn from Ipsos Access Panels, which means we hold extensive background information on the household and each person living in it. This means you receive, free of charge, comprehensive demographics by which to profile your findings - and you can also use this same information to target (by lifestage, gender etc.) your survey on your core audience.
Use Webcruiser and Select to:
Reduce the cost of your surveys
By targeting the people you want to speak to before the main stage of your survey.
For market sizing
By providing large samples at lower cost than you might expect, you can look for very small incidence products and services.
For screening
A popular use is to screen for minority groups - usually as a precursor to a larger study. They are very cost-effective for this purpose and because each respondent is on our Panel, you can be sure of a high response rate to your follow-up study.
Build a panel of your target market
Because you can go back to the same respondents again in the future - you can use Webcruiser or Select as a screener to build your own mini-panel of consumers - allowing you to go back to them time and again to track how their attitudes and behaviour change.
Innovations in print media:
Hot spots on a picture
Question 1. Please click on the spot that first draws your attention when looking at this picture.
Question 2. What other area on the picture attracts your attention?
Please click on the second spot that draws your attention.
For more information please contact us.