Benefits of Panels

Proven Track Record

There's no substitute for experience or heritage. For over 50 years we have met the needs of an increasing number of clients internationally. Whatever your survey task, we've probably already done it somewhere for someone else, or we'll have a pretty good idea on how to approach things for you.

We deliver within 4 – 7 days on many projects and with on-line reporting of "real-time" results. Not only do we maintain our own panels (online and offline), but we also build and manage bespoke panels for a range of long term clients.

Targeting Specific Consumers

Access Panels provide an efficient way of selecting very precise representative samples for conducting research, allowing complete confidence in the accuracy and timing of results.

Traditional methods rely on 'broad' quotas such as age, sex or social class, which are often sought independently for reasons of cost. An access panel allows the use of interlocking quotas and tight definitions to select and yield extremely targeted samples. For research requiring two or more matched samples, access panels can provide a high level of accuracy by selecting identical groups of households or individuals giving absolute confidence in the comparability of the cells.

It is because panellists have already provided details about the demographics of all individuals in the household as well as a range of other ownership and usage information, that it is possible to select very precisely defined sub-groups such as high income earners or teens – groups traditionally regarded as too difficult or too costly to interview.

Even if we have not already screened the sample you are looking for, a range of cost effective screening methods is available to identify the consumers you need.

Representativity and Accuracy

At the highest level our Access Panels are representative of the national population in each country. Access Panels offer a high quality solution; avoiding both the high costs of random recruitment and the unpredictability of lifestyle database sampling and findings.

A good measure of the quality of Ipsos Access Panels is indicated by the response rate we achieve for each survey. The response rate reflects the number of people actually completing the survey as a percentage of those who were originally approached. Ipsos Access Panels average a response rate in excess of 50% and for some studies it can be as high as 80%. This compares with a typical industry figure of 15 - 20% for classical market research studies.

The secret behind achieving a high response rate is strict panel management and developing a relationship with the panellists.

This total commitment to quality of design and response management ensures that at all times you can be sure Ipsos Access Panels provide you with accurate and sensitive information to act upon.

Value for Money

Ipsos Access Panels offer a value for money alternative to traditional interviewing methods. That's because can identify your target market without needing to screen respondents and many of our surveys use self-completion questionnaires - so we don't engage "expensive" human interviewers and you save money.

Breadth of Types of Survey

Ipsos Access Panels are extremely flexible and can be used to provide information on markets, products and consumers. They are ideally suited to any of the following:

Ipsos Access Panels allow you to be imaginative in your survey design and employ innovative techniques to get the information you need.

A popular use is to ask panellists to complete diaries detailing their purchases, activities and/or thoughts over a defined period of time.

Alternatively, many clients use the Panel to carry out tracking studies – monitoring changes in attitudes or behaviour with the same group of panellists over time. This allows you to track key issues or to follow your marketplace following the launch of a new product or advertising campaign.

Although the most popular method for surveying panellists is by email or mail as these remove the cost of face to face interviewers, we do also interview by phone or sometimes even in person. Ultimately the decision is based on your research needs and budget. We find that many studies use a combination of methods.